Corporate identity for a fish-canning company “Dobroflot”
To develop corporate identity for the brand “Dobroflot”
As the manufacturer is one of the undisputed market leaders, the main task of the agency during the development of the corporate identity was to separate from the economy segment of the fishing companies market.
Neat geometric shapes were chosen as the basis of the «Dobroflot» identity. The logo and stylized graphical elements have a lot in common with the constructivism of the 1920-30-ies. Restrained main colors are complemented by bright secondary colors which are aimed at linking the corporate identity to the packaging for a premium line of canned fish that is now in development.