Dymov: cold cuts packaging
TASK To demonstrate the freshness and taste of the product, highlight its naturalness, and make it stand out on the shelf as a premium snack.
IDEA To distance from business rivals with the help of sophisticated design and develop pictograms, replacing text messages.
SOLUTION Multi-level design of the package has solved all tasks in hand. Black (house colour of the brand) distincts the product as premium and serves as an ideal background for red, green and white, which in their turn bring out the product on the shelf. Pictograms designed exclusively for the brand aptly provide customer with the product information. Image of a lettuce leaf on the cling film transmit the freshness and naturalness.