Packaging design for domestic gloves Trueglove

Creative director:
Nadie Parshina
Strategy & copywriting:
Svetlana Tchugunova

img src=”http://ohmybrand.ru/wp-content/uploads/2014/03/glvs-1802-06-s.jpg” alt=”Print” class=”alignnone size-full wp-image-2961″ />

TASK
To create a packaging for domestic gloves with fashionable tattoes

IDEA
To make cleaning less boring one can imagine being at a fashion show or in the spotlight of photographers. Quiet house work turns into a fascinating show, where it is highly appropriate to wear high heels and a pair of beautiful gloves.

SOLUTION
Packing as a fashion magazine, it tells of trends of the season, gives useful tips and creates the mood. The set includes two gloves with two different tattoos prints (one for each hand) made by traditions of tattoo masters. Besides being informative the packaging involves the process of collecting, its QR code links up to the manufacturer’s site and helps to find out what paired gloves there are more.

упаковка перчаток Trueglove

упаковка перчаток Trueglove

упаковка перчаток Trueglove

упаковка перчаток Trueglove

упаковка перчаток Trueglove

Awards
Epica Awards 2014 short-list
Pentawards 2014 Gold
Red Dot 2014
European Design Awards 2014 Bronze
ADCR 2014 Silver
Honest fest 2014, bronze

Client: TRUEGLOVE

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