Horeca Soyuzsnab: packaging design for professional kitchen products
To develop a design for more than 250 types of products by Soyuzsnab HORECA and a graphic system of ingredient differentiation, showing their purpose for certain dishes, correspondence to a given group of products. The project was implemented within the framework of launching a new brand of high-quality ready-made ingredients for cafe chefs.
The design was aimed to provide the product the fastest recognition on professional kitchen, that is why the differentiation with numbering, colouring and pictograms became the basis for the simple, clear and logic design.
Using numbers, recognizable pictograms and differentiation by colour has made it possible not to overload label with words and at the same time build a clear frame. Deep blue background of a sharp, minimalistic package ensures distinction among competitors.
“Design of the year” 2012 PART Awards