Karadag: wine packaging design
TASK To create a wine packaging design, that attracts customers’ attention to itself on the store shelf and to an important issue in the world.
IDEA The main idea of a collection is to remind of the disappearing breeds of animals and birds which live in Karadag, a conservancy areain the Crimea.
SOLUTION In this case the label design sends an important message: species of an animal or a bird depicted on each bottle asks for awareness. The part of money from wine sale is listed in WWF.