Taikon: packaging for construction kit
TASK To develop packaging for construction kits, the workbook of which is our imagination and nothing more. The kit opens limitless opportunities for ideas, inventions and stories that can only be imagined.
IDEA To show the limitless possibilities of details with the help of fantasy “construction” world. The main idea of the package is presenting construction kit as a box of pencils with the help of which anything can be drawn.
SOLUTION On the symbolic white background that represents fresh leaf there are cosmic flowers, non-existent objects, interesting characters made of kit pieces and put in the world of fantasy. Blending of “pencil sketch” and bright multi-coloured constructions create effect of volume.