Concept packaging for tea Teatown

TASK
Come up with a package that would tell about old relationships between Russian, European and Chinese cultures.

IDEA
When a person drinks or eats something very tasty, he narrows his eyes or closes his eyes with pleasure.

SOLUTION
Tea – it’s a drink that combines these different cultures. Bright, memorable characters from Russian and European culture acquire “easten” eye shape, when taste delicious Chinese tea.

Client: TRUEGLOVE

This entry was posted in Ohmybrand | Разработка позиционирования, упаковки, торговой марки, названия, стратегии., what, ideas, works and tagged , , , . Bookmark the permalink.