“Say cheese!” – a line of cheese spread CHEESE!

TASK

To rebrand the cheese spread Cheese! and to separate it from the traditional line of cheese spreads Vitako.

SOLUTION

This is the cheese for those who can’t sit still and want to have time for everything, for the brightest and most demanding audience – those who are young at heart. They need cheese they can take away, eat on the run or share with friends. It has a lot of protein that will give you strength, and cheerful cheese sayings will not let you get bored.
Impressive packaging you want to take pictures of and share with your friends on social networks, maybe even have a flashmob of cheese quotes. This cheese will make any meal more fun and tasty. Say “Cheese!” to cheese!