Visual system for Dobroflot company
Completed work identity system
ships branding
illustrations
guide-line
Creative director:ships branding
illustrations
guide-line
Nadie Parshina
Designers:
Vlad Mikhailov
Marina Malygina
TASK
To develop the corporate identity for the “Dobroflot” company.
IDEA
As the manufacturer is one of the undisputed market leaders, the main task of the agency during the development of the corporate identity was to separate from the economy segment of the fishing companies market.
SOLUTION
Neat geometric shapes were chosen as the basis of the «Dobroflot» identity. The logo and stylized graphical elements have a lot in common with the constructivism of the 1920-30-ies. Restrained main colors are complemented by bright secondary colors which are aimed at linking the corporate identity to the packaging for a premium line of canned fish that is now in development.
