working process

We understand: good strategy and creativity are inseparable in the work. This helps us to find the only
true way to
the goal – we develop a brand that is remembered. The output are not pictures, but selling packaging.

Этапы работы над новой торговой маркой

1.Determine the target.

All starts from communication with the client,
setting objectives and a detailed study of the market

2.Formulate the idea

we identified benefits of the product, its features and selected key messages.


Developing design, name, tag line and communications company, helping to
achieve the main goal and make a brand recognizable

Services and instruments



  • Insight Brand idea
  • Moodboard Brand positioning

Visual identity

Sign and logotype Colors and fonts Main element

Packaging design

Differentiation Hierarchy of elements


Name Tag line Brand legend Brandbooks and guidelines