Karadag: wine packaging design

To create a wine packaging design, that attracts customers’ attention to itself on the store shelf and to an important issue in the world.

The main idea of a collection is to remind of the disappearing breeds of animals and birds which live in Karadag, a conservancy areain the Crimea.

In this case the label design sends an important message: species of an animal or a bird depicted on each bottle asks for awareness. The part of money from wine sale is listed in WWF.


This entry was posted in Ohmybrand | Разработка позиционирования, упаковки, торговой марки, названия, стратегии., what, ideas, works and tagged . Bookmark the permalink.