Karadag: wine packaging design

TASK
To create a wine packaging design, that attracts customers’ attention to itself on the store shelf and to an important issue in the world.

IDEA
The main idea of a collection is to remind of the disappearing breeds of animals and birds which live in Karadag, a conservancy areain the Crimea.

SOLUTION
In this case the label design sends an important message: species of an animal or a bird depicted on each bottle asks for awareness. The part of money from wine sale is listed in WWF.

Concept