To develop the name, packaging and communications for an economy class brand of seeds and nuts which is designed for the young audience.
An important task was to build the communication that shares a common language with the consumer.
A funny name “Yeli-peli” which sounds like an unintentional wordplay set the tone for the entire line. Lively spoken language is the basis and the inspiration for the brand. Every package is like a part of an overheard dialogue of friends while they are sharing news and events of the day, an occasion and a subject for a new conversation.
The brightness and simplicity of the design attract customers’ attention on the shelf, and the ambiguity of the phrases leaves room for imagination.