Branding for domestic gloves Trueglove

Details

packaging design copywriting
Trueglove

About

TASK
To develop the concept and package of a premium brand of organic skin care cosmetics.To offer innovative solutions, eyeing, in particular, the European market.

IDEA
The naming of cosmetics – Arboris (in Latin – “tree”) – was developed basing on its natural vegetable components. Due to the fact that all the ingredients are nondurable, the term of shelf life itself inspired the working concept which was reflected in the design.

SOLUTION
Monochrome package serves as an indicator – light sensitive ink-stylized leaves start to fade as the cream loses its freshness.

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Print
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NEW LINES
A year later, we developed designs for two new lines – for white gloves with tattoos and a new type of gloves with cuffs.

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