Update the logo and packaging of the Yakut manufacturer Hotu-As. To convey to consumers attention to Yakut traditions and quality.
Yakutia is a cold region, and only a few animals were able to adapt well to life in such harsh conditions. The deer became the symbol of the company – the most famous, noble and beautiful animal, ideally adapted to life in difficult conditions of permafrost. As an additional differentiation, Yakut motives are used to emphasize local production.
We decided to put forward the emotional component, not the product group. Illustrations inspired by the impressionists set our minds on a creative attitude to what is around us, helping to stop and contemplate the world.