If life gives you lemons, make lemonade, right? That is what we did together with our client “Market Perekrestok”. We took a somewhat outdated design that could go unattended on the shelves, squeezed it out properly and turned it into a catchy and bright one. And these are very delicious drinks, we have tried them.
The main task was to develop a new, more modern and juicy design that will emphasize the freshness of drinks. We decided to work on contrasts and at the same time remove everything superfluous.
In the previous design the logo of the brand “Market Perekrestok” distracted from the drink itself, and the visualizations of barberry or tarragon were not associated with the naturalness of the product. The abundance of fonts also did not add clarity.