System of visual identification for TM Okraina


концепция упаковки


TM Okraina is a meat cutting plant with the focus on producing sausages according to the traditional recipes that are adapted to the modern technologies. Professionalism of the workers and the quality of the product help the company to grow, evolve and open new departments. To ease the communication between them while preserving the united style of the product was developed a specific system of visual identification.
The Brand book provides thorough insight into the mission and values of the company. Visual components of the brand were analyzed and balanced into one concept; the rules of their usage and a set of rules for commercial representatives were created and all the above was united into one guidebook that sustains a common style of the brand.