To create a design of tea packaging which would be a great souvenir for tourists, would demonstrate the «local flavor» of the country and at the same time would stand out on the shelf among the products with the authentic design.
While elaborating the design, it was decided to give the product lots of personal touch, to show that it has a story, has its own taste and flavor, its own “identity”.
Photos of Vietnamese became the clue to vividly presenting the product. Unique people were chosen for different types of tea, which gave the chance to show the individuality of both the product and its home region.
Icons help to understand what a specific tea may be useful for, what therapeutic effect it has, how to brew it in a right way and what province of Vietnam it comes from. Neat and European design attracts customers such as tourists wishing to take home a piece of the country and to bring a nice and useful present for their friends. Today this tea is the most popular tea gift box in Vietnam and is sold throughout the country.