TASK

Come up with a bar to cheer you up.

IDEA

Turn upside down

SOLUTION

Sometimes, in order to look at the problem from a new angle, you just need a little snack. Bright packaging of bars literally illustrates the idea that a tasty and healthy snack can turn everything upside down. Depending on how the bar is rotated, you can see either a cheerful character or a sad one. What remains constant is the UPDN logo, which is equally readable at any turn, recalling that we ourselves choose the mood for the whole day. UPND is a balance of tasty and healthy.