Branding for the premium dairy products “Svoi Produkti”

TASK
To develop for a premium line of dairy products a design which would highlight how fresh and natural they are and make them stand out on the shelf among the competing brands.

IDEA
To emphasize the long and fruitful history of the production of milk and other dairy by creating an image of a perfect village that is especially attractive for city dwellers.

SOLUTION
Restrained natural colors allow the product to stand out on the shelf among the competing brands, often brightly colored. Pastoral images made in the technique of engraving give the package an expensive and refined look and at the same time elicit associations with the classic image of a village which we remember from book illustrations or from our own happy childhood.

Client: Sychevskaya dairy company