Tea brand Teapins redesign. Traveler tea line.
Designer: Ekaterina Mushkina
Art Director from Teapins: Anastasia Guseva
Designer from Teapins
Teapins, the leader in the premium tea market of Vietnam, created a collection of farm teas about five years ago. To create this collection, the founders of the company toured through all the tea plantations of Vietnam to choose the best tea farms and teas, from classic to exotic blends. The Teapins company supports the idea that the best tea is where it grows, and offers to buy it directly from local farmers.
Now Teapins is entering new markets and changing the range of teas. The packaging doesn’t meet the increased needs of the company anymore. The company has been developing rapidly, and the number of items has been growing in an uncontrollable way.
The main task is to reposition and refresh the “Traveler” line of the tea brand Teapins.
Ohmybrand has created the color coding for different types of tea, the hierarchy of text blocks for easier perception of information and the general logic of packaging development for each new city.