Concept packaging for tea Teatown

TASK
Come up with a package that would tell about old relationships between Russian, European and Chinese cultures.

IDEA
When a person drinks or eats something very tasty, he narrows his eyes or closes his eyes with pleasure.

SOLUTION
Tea – it’s a drink that combines these different cultures. Bright, memorable characters from Russian and European culture acquire “easten” eye shape, when taste delicious Chinese tea.

Client: TRUEGLOVE

Теги: id, package, strategy, copywriting

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