Rebranding of herbal teas “Herbarica”

Creative director
Nadie Parshina
Svetlana Tchugunova
Marina Malygina
Vlad Mikhailov

To develope a new name, identity and packaging for a premium line of herbal teas.

Herbal tea helps to set our minds on contemplation and harmony that can give us a great inspiration. There is inspiration in every moment of life – we just need to take a closer look. And it is so easy to seize and enjoy such moments over a cup of herbal tea “Herbarica”.

We decided to put forward the emotional component, not the product group. Illustrations inspired by the impressionists set our minds on a creative attitude to what is around us, helping to stop and contemplate the world.

Client: Herbarica

This entry was posted in Ohmybrand | Разработка позиционирования, упаковки, торговой марки, названия, стратегии., package, what, Без рубрики, works, market, federal and tagged , , , . Bookmark the permalink.