Herbal teas “Herbarica” developing

Completed work naming
packaging design
structural design
illustrations

Creative director
Nadie Parshina
Copywriter
Svetlana Tchugunova
Designer
Marina Malygina
Illustration
Vlad Mikhailov

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TASK
To develop a name, identity and packaging for a premium line of herbal teas.

IDEA
Herbal tea helps to set our minds on contemplation and harmony that can give us a great inspiration. There is an inspiration in every moment of life – we just need to take a closer look. And it is so easy to seize and enjoy such moments over a cup of herbal tea “Herbarica”.

SOLUTION
We decided to put forward the emotional component, not the product group. Illustrations inspired by the impressionists set our minds on a creative attitude to what is around us, helping to stop and contemplate the world.

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