Rebranding of herbal teas “Herbarica”
Creative director
Nadie Parshina
Copywriter
Svetlana Tchugunova
Designer
Marina Malygina
Illustration
Vlad Mikhailov
Nadie Parshina
Copywriter
Svetlana Tchugunova
Designer
Marina Malygina
Illustration
Vlad Mikhailov
TASK
To develope a new name, identity and packaging for a premium line of herbal teas.
IDEA
Herbal tea helps to set our minds on contemplation and harmony that can give us a great inspiration. There is inspiration in every moment of life – we just need to take a closer look. And it is so easy to seize and enjoy such moments over a cup of herbal tea “Herbarica”.
SOLUTION
We decided to put forward the emotional component, not the product group. Illustrations inspired by the impressionists set our minds on a creative attitude to what is around us, helping to stop and contemplate the world.
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