Rodnye prostory: corporate design for cottage settlement
TASK To develop logo and corporate style ofthe cottage settlement that shows its benefits: the picturesque surroundings of the settlement, forest, clean air, an opportunity to live out of town at democratic prices
IDEA To play upon the brand name “Rodnye prostory”, transmitting it as open space, boundless as the sky, and create an image of freedom and serenity.
SOLUTION The calligraphic design of the logo, sky-blue hue chosen as the house colour and the graphic element in the form of flying birds demonstrate the core values of the settlement.
Client: Rodnye prostory