Nasha Ferma: diary packaging design
To launch a new brand of farm dairy products, we had to design the packaging, which would make the product conspicuous as a farm product and perfectly fitting the premium segment.
IDEA Farm products “Nasha Ferma”, first and foremost, transmit naturalness, high quality, taste, and environmentally friendly production sites. All these values are not new to the dairy market that is why it was important here to choose the solution that would make the product distinctive against the background of similar products of competitors.
The engraving style, the maximum openness of the packaging and the absence of traditional dairy visuals enabled the brand to successfully take one of the leading positions in this price range and significantly increase production.