This time, we were tasked with introducing premium robusta coffee from a unique region of Brazil – the Amazon. Our journey took us a whole year.
Hummingbird Coffee is a green bean importer. In addition to investing in the coffee industry, educational projects, and creating digital tools for bean evaluation, it is a driver of the Canephora (Conilon and Robusta) market. 2025 was a year marked by the Amazon for the company.
Previously, together with the Hummingbird Coffee team, we introduced the audience to a new, high-caffeine variety in the industry – Conilon. This time, we were tasked with introducing premium Robusta from a unique region of Brazil – the Amazon. The introduction lasted an entire year. It began with the Conilon Challenge, where participants brewed drips from Conilon and Amazonian Robusta beans. It continued at the Roasters’ Village – a coffee industry event held at Brazilian farms. It culminated with a large-scale presentation of a limited-edition drip at the Brazilian Embassy, attended by global coffee industry players.
Such important and large-scale events required a unified design system that could be easily transferred to various media: from event decorations to merchandise, T-shirts, bags, certificates, and even jewelry.
The final chord of the project was a limited-edition set of conilon and robusta drips, which required unique packaging. Learn more about it in our portfolio.
But first, we had to find a precise visual interpretation of the Amazon and convey its wild, pristine character.
What did we really know about the Amazon? Basically, nothing!
We immersed ourselves in exploration. The Amazon region—a vast tropical rainforest—is so vast that parts of it remain unexplored. The Amazon River is the heart of this region, winding, meandering, and the most voluminous in the world. It has its own character, is rich, multifaceted, vibrant, and surprising.
This brightness, color, and fluidity of the river formed the basis of the visual concept. The taste of Amazonian Robusta is as surprising and astounding as the boundless expanse of the incredible Amazon.
We conveyed the character of the amazing river through textured lettering. To capture its natural form, each intricate curve of the riverbed was transformed into the outlines of letters. Each was assembled like a collage from individually created textures, hand-painted, imitating the brushstrokes of thick paint. This created a vibrant, deep structure for each letter. In search of the perfect graphic, we redrew dozens of variations. The final design was as vibrant and colorful as the Amazon River.
Thanks to flexible lettering and a unified typography system, the corporate identity looks cohesive on both large-scale exhibition banners and merchandise.
Coffee professionals from around the world praised the vibrant identity, which captured audience attention throughout the year and helped Kolibri Coffee establish its unique product internationally. The identity is as captivating as the incredible taste of Amazonian coffee!
client
team
Creative Director — Nadezhda Parshina
Creative Director — Alexandra Pershina
Senior Designer — Anastasia Panarina
Senior Designer — Danil Volozhanin
Designer — Ekaterina Vorobyova
Designer — Margarita Akimova
Project Manager — Anton Nazarov
case
Creative Director — Alexandra Pershina
Senior Designer — Anastasia Panarina
