Branding for household gloves Trueglove

Development of an unusual brand of household gloves “with tattoos”

BrandingPackage

TASK

Create packaging for household gloves with fashionable tattoos.

IDEA

To make cleaning less boring, you can imagine yourself at a fashion show or under the flashes of reporters’ cameras. Then quiet homework turns into an exciting show, complete with high-heeled shoes and a pair of beautiful gloves.

SOLUTION

Packaging is like a fashion magazine, telling about the trends of this season, sharing little tricks and creating a mood. The set includes two gloves with different tattoos (for the right and left hands), according to the traditions of tattoo artists. In addition to informing, the packaging involves you in the collecting process – using the QR code you can go to the manufacturer’s website and find out what other paired tattoos exist.