Ohmybrand was approached by Aqualine to develop packaging designs for new lines of PSYZH beverages. We have a long-standing partnership with the Aqualine team, so they once again trusted us when they were expanding their product line.
What were we supposed to do?
Ohmybrand was tasked with creating packaging designs for flavored and aromatized lines based on PSYZH mineral water. They also developed a concept for PSYZH BITTER—a lemon- and grapefruit-flavored carbonated drink aimed at an adult audience who appreciates complex, less sweet flavors.
It was important to maintain continuity with the design of the main PSYZH water line, taking into account the unique characteristics of each drink, and distinguishing the bitters from regular lemonades. The brand logo already existed, and PSYZH’s positioning was “vital energy activator.” This idea formed the basis for all decisions.
For our flavor and aroma lines, we developed the “energy wave” concept. A vibrant fruit, a boost to vitality, paired with PSYZH mineral water, creates a boost of energy for the entire day. The image of energy waves echoes the water’s current design. The center of the label features a juicy fruit, with dynamic gradient circles radiating from it.
For the PSYZH BITTER line, the “whirlwind of freshness” concept was selected and refined. The spiral symbolizes dynamism and energy, with fruit at its center as the heart of the flavor. This solution played on the signature wave theme in a new, more dynamic way.
The developed concepts formed a design system that can be scaled to accommodate new flavors while maintaining continuity with the core line.
Цитата Ohmybrand
Nadezhda Parshina, founder of Ohmybrand:
“We based the design of the new PSYZH lines around the image of energy. This is how a system was born where each new product sounds fresh, yet remains part of the same family.”
клиент
команда
Креативный директор – Надежда Паршина
Арт-директор – Александра Першина, Юлия Жданова
Дизайнер – Екатерина Воробьёва
Проектный менеджер – Кирютенко Наталья
релиз
Креативный директор – Александра Першина
3D – Данил Воложанин
