Developing the design of its own trademark for the company “Gotek” has definitely been a challenge for the Ohmybrand team — after all, the task was literally multifaceted.
It was necessary to show and harmoniously combine two main factors: the differentiation of packaging by category for which it is intended (food and beverages, consumer and industrial goods, e-commerce), as well as visualization of the difference in the directions of the company work (corrugated or flat cardboard packaging, flexible packaging).
Gotek is a company with a half-century history, it works in the B2B segment and is very creative about the development of packaging – non-standard cardboard designs are its specialty. In addition, the company assists in the field of R&D. It accompanies production, it prints, it provides logistics services, thereby optimizing processes and deadlines as much as possible.
We have combined all this into the concept of the “Fourth Dimension”— continuous research and search for optimal solutions to the most difficult tasks of the client. The special charm of the “Fourth Dimension” is that in this new universe you can cut corners and find the fastest ways to achieve goals.
Color differentiation made it possible to differentiate the purpose of packaging, the pictogram system - to navigate in product categories while hypnotic hexagons show possible ways and quality of printing.