The Conilon Challenge is a competition organized by the importer Kolibri Coffee to promote conilon. The goal of the competition is to uncover the potential and profiles of Canephora coffees (Conilon and Robusta), as well as to discover the most delicious brewing and drinking methods.
Following the competition, a limited edition of drips is released annually using the winner’s recipe.
In 2024, the Ohmybrand team, together with Kolibri Coffee, developed successful packaging for the championship featuring its unofficial mascot, Cotilon the cat. This design captured the hearts of coffee lovers, the global professional community, and the farmers themselves, garnering an impressive collection of awards.
In 2025, the Conilon Challenge was held as part of the Year of the Amazon, so the already basic Conilon drips were joined by Amazonian Robusta, another amazing direction within the Canephora coffee variety, whose flavors are as vibrant as Brazil itself.
The task was no less ambitious: to create packaging that would combine the design of the previous championship and the Year of the Amazon, and also provide coffee lovers with the opportunity to immerse themselves in the unique flavors of Brazilian coffee and choose their favorites. Each package contained three drip bags of Amazonia Robusta and Santa Teresa Conilon.
This is an opportunity for coffee lovers to immerse themselves in the unique flavors of Brazilian coffee and choose their favorites!
What did we do? A complex challenge required an unconventional approach. We redesigned the packaging from scratch. We calculated, printed, assembled, and reassembled until we found the perfect form—an opening “book.” The packaging size remained the same, but the new design visually separated the two flavors and detailed information about the caffeine content, acidity, bean characteristics, region, and farmers. The design was bold, colorful, and unique, like the Brazilian landscape.
The goal was to communicate the championship itself, the different flavors included in the new drip set, the varieties, and their origins, but in a compact and original way. The solution was found: the packaging visually transformed into a “book.”
The cover features the mascot Cotilon, nestled among the intertwining branches of a coffee tree, in a reinterpretation of the Year of the Amazon design style.
The double-page spread features general information about the Conilon Challenge and this year’s winner. Inside, on both sides, are detailed descriptions of each lot. The blue section of the packaging, with its envelope for the robusta from the state of Rodonia, was inspired by the depth and meanderings of the Amazon River. The black section, dedicated to the conilon from Espírito Santo, maintains a connection with last year’s design and Cotilon.
The reverse side features the winner’s brewing recipe with video instructions.
And, of course, we didn’t forget the Easter eggs.
The new design ultimately separated the two coffee flavors, visually highlighting their distinct geographic locations and transforming the product experience into a true immersion into the world of Brazilian coffee. The packaging was unveiled at Coffee Day at the Brazilian Embassy and was warmly received by coffee industry professionals.
The entire limited edition line is already sold out. Conilon’s popularity is reaching new heights!
works
client
team
Creative Director — Nadezhda Parshina
Art Director — Alexandra Pershina
Senior Designer — Anastasia Panarina
Senior Designer — Danil Volozhanin
Project Manager — Anton Nazarov
release
Art Director — Alexandra Pershina
Senior Designer — Anastasia Panarina
Animation — Ekaterina Kolykhalova
Photo and Video — Elizaveta Elizarova
