To develop a brand of high-quality granola in the premium segment – from natural ingredients, without flavorings or preservatives.
While working on this project, the Ohmybrand team focused on the audience of busy people who want to eat healthy, but are not ready to devote a lot of time and attention to it. Therefore, it was important for us to convey to them all the benefits of the product, to emphasize that this is an ideal breakfast for those who are always in a hurry, without overloading them with information.
There is nothing superfluous on the Granolife packaging: the composition, instructions on what to mix the granola with to make it tastier, and the silhouette of a spoon (the only thing you need to turn the contents of the pack into a healthy and nutritious breakfast or snack).
Individual portions create a recognizable spoon pattern on the shelf, visible from afar
In 1.5 years after the Granolife rebranding, sales increased 10 times. The company built its own plant, managing to attract huge investments.
The brand’s product portfolio has expanded: in addition to premium granola, lines of bars and muesli aimed at a wider audience were launched, the design of which was also worked on by our team.