About
Restoria Chief brand has been represented on the shelves of the Pyaterochka chain for several years. However, by conducting a study it was determined that the packaging exterior of all Restoria Chief products does not express its main qualities (taste, freshness and convenience) well. Put simply, it turned out to be too neutral. Even though the brand conveys the general feeling of warmth, coziness, homely atmosphere and a menu in a family restaurant, it lacked emotions and readability.
We and the Pyaterochka chain store are united by a long and fruitful partnership. This is why once the marketing team faced the matter of rebranding their own brand of precooked products, Restoria Chief, they chose to contact Ohmybrand.
Task
The task before us was to revise the design concept of this line of pre-cooked food and to compile the guide for working with it, all while abiding by several terms:
Memorability should go up
Products should be more strictly differentiated within one category
At the same time, the packaging should not lose the recognizability achieved over many years
