Rebranding of Ryazanochka flour

Development of a minimalist brand of flour and flour mixtures for the modern housewife.



Together with the 2Sharp Agency the Studio Ohmybrand has taken part in the work on the rebranding of the flour “Ryazanochka” for the company “Grain Holding”, the largest flour producer. It was necessary to show European quality of the product as well as how natural it was.


The new packaging has emphasized the contact with the richness of Russian land. The new look of the flour “Ryazanochka” is a feast for the eyes: wheat fields, endless sky, heartwarming rustic comfort. Large panoramic photos make it easy to differentiate this range of products from more than 20 SKUs.

What we have done

We thought through the differentiation of two product lines – flour and bread mixtures: in flour we use natural photographs, and in mixtures we use images of hands working with dough. In addition, we thought out a system of marks and information blocks to make it easy for the buyer to navigate through a large amount of information.

Innovative for the category, minimalistic visual solution allows to separate the brand from competitors on the shelf and show that the product is really high quality.