Tea Teapins redesign. Farmers tea line.

edesign of the umbrella brand of Vietnamese teas, a line of farm loose teas.



Reposition and refresh the Farmers line of the Teapins tea brand.

Teapins is now entering new markets and revising its product range. The packaging style no longer corresponded to the increased needs of the company: due to rapid growth, the number of positions grew uncontrollably, different countries were added to this, and as a result the line became more and more overloaded and heavy.


Teapins, a leader in the premium tea market in Vietnam, developed a collection of farmhouse teas about 5 years ago. To create this collection, the company’s founders traveled to all the tea plantations of Vietnam to select the best tea farms and teas, from classics to exotic blends. Teapins believes that the best tea is where it grows and suggests buying it directly from local farmers.

The Teapins brand is a tag for tea places in the world. The main element connecting the different lines of the Teapins brand is the “ticket”. A ticket to travel to the tea-related corners of the world.

The main task that Ohmybrand faced was to reformat the brand from “tea from Vietnamese farmers” into a multicultural modern brand that would feature varieties of tea from farmers from different countries.

We have preserved the most important thing – our positive farmers who grow the best tea around the world, figured out the differentiation between varieties, strengthened the brand area and thought through the placement of various elements.
Now it’s even easier to collect farmers and travel with Teapins to the best tea plantations.