Tea brand Teapins redesign. Farmers tea line.


Креативный директор Надежда Паршина Дизайнер Екатерина Мушкина Арт-директор от Teapins Анастасия Гусева Дизайнер от Teapins Юрий Подрядов



To reposition and refresh the Farmers line of Teapins tea brand.



Ohmybrand together with the Teapins company has carried out the redesign of the Teapins Farmers tea.
Teapins, the leader in the premium tea market of Vietnam, created a collection of farm teas about five years ago. To create this collection, the founders of the company toured through all the tea plantations of Vietnam to choose the best tea farms and teas, from classic to exotic blends. The Teapins company supports the idea that the best tea is where it grows, and offers to buy it directly from local farmers.Now Teapins is entering new markets and changing the range of teas. The initial style of packaging doesn’t meet the increased needs of the company. The company has been developing rapidly, and the number of items has been growing in an uncontrollable way. The teas now are bought not only in Vietnam, and as a result the line has become more and more overloaded.The main task of Ohmybrand was to reformat the brand from the “tea grown by the farmers of Vietnam” into a multicultural modern brand which will feature tea varieties from farmers in different countries.We have kept the most important thing – our positive farmers who grow the best tea all around the world. We have also dealt with the differentiation between varieties, strengthened the brand zone and found the best locations for various elements of the packaging.Now it is even easier to collect farmers and travel with Teapins to the best tea plantations of the world.

Визуальное решение

Выбранное визуальное решение «Щедрый юг» вдохновлено кавказской живописью, полной света и ярких красок. Оно минималистично по форме и при этом многослойно по смыслу. На этикетке изображён всего один фрукт. Но в нём можно разглядеть и жаркое южное солнце, и живительную прохладу, и изобилие природы, и всемирно известную кавказскую щедрость и гостеприимство. И даже колорит настоящего базара, где тебя со всех сторон будто зазывают: «Груша спелая, лимон сочный, малина сладкая, земляника душистая! Только попробуй!»