Sleep Like a Baby: Development of a New Brand of Bed Linen for "Shuyskie Sitci"

Детали проекта

naming packaging design  
Creative director Nadie Parshina Art-director Kate Kaigorodova Designer Kate Vorobieva Project manager Kate Kruchkova From Shuiskie Sitsy – Ann Bogadelina, Kate Matrosova, Helen Trofimova


We have completed the fastest project in the history of our agency! A while ago we have already collaborated with the company “Shuyskie Sitci”, and now we have created for them a new brand called YERRNA just in two weeks. 


For many years the company “Shuyskie Sitci” has been producing European size bed linen for IKEA. After the company left the Russian market, the factory management decided not to stop the established production, but instead to create another brand and to start selling bed linen on the main marketplaces of the country – OZON, Wildberries and Ya.Market. It was necessary to create a completely new, unknown but attention-grabbing and memorable brand.



While creating the concept of a new brand, we considered the main qualities of the product:
* European sizes of bed linen
* High quality weave
* Three lines in different price segments – average and above average
* The possibility to buy different combinations within the collection: either only one item, or two items – a pillowcase with a sheet, or the whole set.

Together with "Shuyskie Sitci" we chose a name referring to these qualities. It sounds Scandinavian while being a completely new word – YERRNA.

And then we developed a packaging concept with a simple, understandable and minimalistic presentation of information – only the dimensions and a photo of bed linen, everything in calm, Nordic shades.



In a couple of weeks after the creation of the brand it is being sold on the main marketplaces of the country and gets good customer reviews.