awards
Ohmybrand was tasked with creating packaging for a modern, healthy lifestyle audience who want to live at their own pace, be productive, and get everything done while taking care of their health and feeling energized. The product is a line of healthy, lactose-free, low-sugar, or sugar-free instant drinks, combining familiar flavors (latte, matcha, chicory, and turmeric) with powerful functional ingredients: adaptogenic mushrooms (reishi, chaga, and lion’s mane), marine collagen, and others with proven health benefits.
We found the perfect look – a balance between super-minimalism and a natural element.
Mascot Ambassador. The brand’s key image is a graceful, elegant squirrel. This isn’t just a cute animal, but a personification of the target audience itself: it’s an ambassador for the forest in the big city, a modern city dweller who takes care of her health, is always full of energy, and manages everything with ease. With a leaf in hand, she rushes about her business, symbolizing the perfect balance between natural strength and the urban pace of life. Incidentally, in heraldry, the squirrel symbolizes determination.
For each of the four flavors, we selected shades that are intuitive and reflect its essence. Matcha: a fresh green; Turmeric: a juicy sunny yellow; Latte: a delicate beige; Chicory: a calming blue-lilac, like the chicory flower.
Focus on benefits
The packaging design is clean and informative. The emphasis is on the benefits: the drink’s name lists the key ingredients, making the ingredients list immediately obvious. The product is not entirely familiar to consumers due to its additives, so we decided to showcase the food zones, not in the standard cup, but in a modern and minimalist way.
With a love of detail, we enlivened standard elements. A squirrel is conveniently placed next to the barcode, transforming it into part of the brand story. We also considered several packaging formats: showbox, stick, and box.
The benefits, natural origins, and energy of a big city
The bright, friendly, and stylish design accurately captures the essence of the product—its health benefits, natural origins, and the energy of the big city. The mascot has become a recognizable symbol, creating an emotional connection with consumers and distinguishing the line from its competitors. The “Sto na Sto” brand is a reliable natural companion for every day.
Pavel Doronin, founder of Sto na Sto:
“When creating a product at a startup, every decision is important, especially when it comes to packaging. After all, it’s the face of the company, a key intermediary in consumer dialogue, and its role cannot be overstated.
It was important to find an agency that understands the mechanics of visual communication and can offer a unique yet effective solution. Ohmybrand, led by Nadezhda Parshina, was just that agency.
The idea of adding a squirrel mascot to the logo was an unexpected twist. At first, I was categorically against it. But I trusted it. And for good reason—now the packaging is eye-catching, and the squirrel has become an element that our customers appreciate.”
Nadezhda Parshina, founder and creative director of Ohmybrand:
“Sometimes the most powerful solution is the most unexpected. When we suggested a squirrel as the mascot, we knew we’d hit the nail on the head. This image is about energy, natural strength, and the agility to keep up with everything. Seeing our mascot win the hearts of customers is priceless.”
works
client
team
Creative Director — Nadezhda Parshina
Art Director — Alexandra Pershina
Senior Designer — Maria Egorova
Project Manager — Natalia Kiryutenko
release
Animation — Anastasia Panarina
Photographer: Elizaveta Elizarova
