With the growing trend of “healthonism” and interest in delicious products for a healthy lifestyle, consumers have become increasingly guided by principles of rationality and mindfulness. In search of new combinations and experiences, shoppers strive to eat not only healthy but also deliciously, which is driving the development of new flavors and categories.
Combining trends and a range of lactose-free products, which have remained an integral part of the company’s product portfolio for many years, Viola introduced lactose-free Greek yogurts in 2025. This creamy yogurt is rich in protein, has a mild taste, and is pure in composition.
Ohmybrand agency was tasked with developing a design for the new yogurt line. It was important to use a prominent food zone and find a non-traditional yet vibrant solution with Greek motifs.
The atmosphere of a Greek city, filled with the aromas of clean air and fresh citrus fruits
We developed the “Greek town” concept, where a whole story is born: somewhere nearby, the sea, narrow streets, azure shutters and doors, and blue-and-blue mosaics… The atmosphere of a Greek town, filled with the aromas of clean air and fresh citrus, is reflected in the new flavors of Viola yogurt.
And at the heart of the town is the snow-white Viola house, decorated with mosaics. This is a nod to traditional Greek architecture somewhere in Santorini—as much a hallmark of Greece as the thick yogurt itself. The yogurt packaging design, like the city’s appearance, features smooth lines, bright blue hues, and a delicious food zone.
Ohmybrand Quote
Nadezhda Parshina, founder and creative director of Ohmybrand: “We were faced with an interesting challenge: to design a new product line for a nutrition-conscious audience. The key idea was to embody the feeling of lightness traditionally associated with yogurt in the design. Together with the Viola team, we nailed it!”
Quote from Viola company
Ksenia Panina, Senior Brand Manager at Viola:
“This is not our first time collaborating with Ohmybrand, and we were delighted to once again entrust them with the crucial task of creating the design for our key launch—a new line of Greek yogurts. The result exceeded expectations: the design is truly emotional, conveying the spirit of a sunny Greek vacation and emphasizing the naturalness and authenticity of the product. It is simultaneously modern and deeply iconic—respectful of Greek traditions without outdated clichés.”
The new line has been launched and is already popular among customers.
works
client
team
Creative Director — Nadezhda Parshina
Art Director — Yulia Zhdanova
Designers — Ekaterina Vorobyova, Bella Bazikova
Project Manager — Anton Nazarov
release
Senior Designer — Maria Egorova
3D — Maxim Kadashov
