Farmers’ shops “Two birches”

Details

visual system
Nadie Parshina, Tatiana Borodina, Alexey Glushak
Two birches

About

TASK
To develop an integral retail brand for the farmers’ grocery stores “Two birches”.

SOLUTION
All the products from different farmers come into the store in small consignments. To simplify the workflow, we have developed two styles of packaging. The first one are clear and visible labels for branding the products on the farms, and the second option is a label that can be printed directly in the store.
The principles of external and internal design of the stores emphasize that the products have farm origins.
The shop assistants, girls in traditional cotton aprons, greet the customers when they enter the shop.What else does a person need from a store close to home? You can quickly buy fresh, delicious food, you don’t have to spend a lot of time choosing or standing in line. Nice environment, friendly shop assistants, honest prices – and the love of the locals is guaranteed. 🙂

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