awards
Today’s consumer wants to eat healthy, but faces three main obstacles: the irresistible temptations of tasty but unhealthy foods; difficult-to-understand labels; and, finally, the persistent belief that healthy eating is boring. The Ohmybrand team was tasked with developing a brand platform, name, and vibrant design for the new product line.
GreenGo isn’t just food; it’s a personal assistant and friend on your journey to mindful eating without stress or frustration.
The name “GreenGo” was born from the combination of two key ideas. “Green” symbolizes the product’s natural origin, health benefits, and vegan composition based on pea protein. “Go” conveys energy, convenience, and portability. The product is easy to take with you and eat anywhere.
The name is cheerful, easy to read in both Russian and English, and perfectly captures the essence of the brand.
GreenGo’s mission is to make the transition to a healthy diet easy, accessible, and painless.
We’ve abandoned the preachy tone of “healthy” brands. GreenGo is a friend who supports and is proud of you when you make the right choices; who offers humor and a little irony when you slip up; and who believes that healthy eating should be a joy, not a burden.
The brand’s friendly and energetic mascot, Mr. GreenGo, embodies its cheerful and playful personality. He’s always cheerful and humorous, and he embraces restrictions and diets. For him, a good mood is as integral a part of a healthy lifestyle as the quality of its products. We carefully crafted his facial expressions and poses to make him truly charismatic and recognizable.
We have created a design that speaks of quality and inspires confidence.
- Clean and airy: the logo is white against a background of deep, complex shades, creating a modern and stylish combination.
- Focus on benefits: the composition is designed to convey key information simply and clearly, without complex terms. The protein gram count is displayed up front for easy selection.
- Premium: The matte, colored shake cans and the simple packaging of the bars emphasize the high quality standard.
- Recognizability: Mr. GreenGo seamlessly integrates into the design, adding personality and friendliness. The mascot is easily usable in future communications, social media, and more.
GreenGo is a tasty and healthy companion in the big city that will always lift your spirits and help you stay in shape without the hassle.
Result
We’ve created a brand that’s understandable and appealing to the modern, busy person who values taste, convenience, and health benefits, but isn’t willing to compromise for the sake of boring rules.
Anna Koresheva, Lead Marketing Specialist at RIR LLC:
“I’d like to highlight the unique design the agency created for the GreenGo brand. From the very first sales, we saw that customers pay attention to the design: it makes the product stand out on the shelf, generates interest, and evokes exceptionally positive emotions.
We’ve received numerous warm reviews from customers who praise the stylish and modern design. This proves that the chosen solution builds brand recognition and attracts new customers.
We thank the agency team for their professionalism, creativity, and excellent collaboration!”
Nadezhda Parshina, founder and creative director of Ohmybrand:
“Creating such a multifaceted project from scratch is a great joy and a true gift. We thoroughly enjoyed developing this unique character, which has become the brand’s signature. Thank you for your trust!”
client
Resurs-Ivest-Razvtie
team
Creative Director — Nadezhda Parshina
Strategist — Olga Baturina
Neymer — Roman Urban
Art Director — Yulia Zhdanova
Senior Designer — Maria Egorova
Designer — Margarita Akimova
Project Manager — Natalia Kiryutenko
release
Art Director — Alexandra Pershina
Senior Designer — Maria Egorova
Photographer — Evgeny Nikitin
3D — Danil Volozhanin
